Not a virtual museum, but a new cultural model.
Institution proposes a digital ecosystem where visual arts, music, theater, cinema, and knowledge intertwine with life. A platform that does not simply exhibit works, but invites us to rethink the relationship between creativity, technology, and society.

What Institution has developed over the years—culminating in the creation of an innovative digital platform—is not merely a new way of presenting art. Rather, it is an attempt to outline a new way of living: an existence in which art and knowledge are not separate compartments, but connective tissues of our daily lives.

A complex project, born from the urgency of creating something never attempted before: a mechanism capable of going beyond the many virtual museums that exploded during the pandemic—often reduced to 3D galleries of static images—while at the same time serving as a digital prototype of what Institution will become in its future physical dimension.

Why Institution?

The goal is as simple as it is radical: to bring art closer to people, restoring its primary function as a tool of knowledge and orientation in the world.

Institution’s system rests on two pillars. The first is the blending of the arts: visual arts, music, theater, cinema, literature, but also scientific and social interventions. We live in an era, as Marshall McLuhan foresaw, in which media engage all the senses simultaneously; art, consequently, can only aspire to a synesthetic experience.

The second pillar is the true Copernican revolution: art not as aesthetic luxury or mere economic commodity, but as a sensitive receptor of transformations. After all, artists have always anticipated their times: the Futurists exalted speed and aerodynamics in 1909, when cars still struggled slower than horses; Mondrian and De Stijl envisioned geometric cities when streets were still unpaved; the Russian avant-gardes intuited a new relationship between man and machine while the industrial revolution was only just beginning in many parts of the world.

Technology as a Tool

Institution does not worship technology but uses it critically, to govern it rather than be governed by it. The fruits of this approach can be seen in the platform presented here: a space that allows exploration of works in VR or 2D, interaction with them, thematic pathways, and experimentation with new forms of cultural sociality.

In recent years much has been said about the “metaverse”: first presented as a revolution destined to change the world, then quickly dismissed as an exhausted fad. While the term itself may not inspire, the process it describes is far from over: it will continue to develop as technologies improve, with ever greater definition and digital quality. Institution intends to position itself as a pioneer along this path, giving shape to a space that combines aesthetic experience, interaction, and sociality—one that grows alongside digital tools without ever losing sight of its fundamental mission: bringing art closer to life.

A First Step

Today a demonstrative pathway is being presented, one that does not yet anticipate research themes but makes evident the spectacular nature and impact of the mechanism. It is an invitation to imagine what is to come: curatorial projects, interdisciplinary connections, new forms of cultural community.

For Institution is not a point of arrival but a point of departure. It is an open construction site seeking contributions and support: the Kickstarter campaign (Institution: your new cultural space) is an opportunity to take part personally in the building of a different model of cultural institution.

And Tomorrow?

Tomorrow, Institution could become a place where the arts dialogue with each other and with life, a permanent laboratory of knowledge and imagination. In a time that often reduces art to merchandise or entertainment, Institution proposes to restore its highest task: to be a compass for the present and a magnifying glass on the future.